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SMO Nawed | Healthcare Brand Strategy

Strategy Consultant • 2026 Availability Open

Healthcare
Trust Architect

I bridge the gap between clinical excellence and patient perception. Strategic consulting for hospitals, clinics, and healthtech startups ready to scale.

3x Growth (Click Me)
20+ Years (Click Me)
Trust Architecture • Patient Experience • JCI Accreditation • Brand Growth •
Trust Architecture • Patient Experience • JCI Accreditation • Brand Growth •

Expertise

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01

Brand Strategy

Architecture for Master brands & Sub-brands. Defining the hierarchy for hospitals.
02

Patient Growth

Full-funnel acquisition campaigns. Aligning marketing with seasonal health trends.
03

Internal Culture

Training nurses and staff as brand ambassadors. Visual SOPs and newsletters.
04

Healthtech Pitch

Investor decks and product storytelling for medical startups.
SMO Nawed
Based in Dhaka Available Globally

The Consultant

I am Shahriar Mohammed Osman Nawed. My work exists at the intersection of clinical precision and human emotion.

With over 20 years in the field, including tenure as AGM of United Hospital, I have seen healthcare marketing fail when it focuses on features (machines) instead of feelings (trust).

I help institutions build Trust Architecture. From securing JCI accreditation to designing the patient wayfinding experience, I ensure your brand promise is delivered at every touchpoint.

Previous

  • United Hospital (AGM)
  • SBAC Bank (Rebranding)
  • Janata Bank (Strategy)

Industry Experience

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Advertising

Healthcare

FMCG

Media

Consulting

Retail

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© 2026 SMO Nawed
Healthcare Brand Consultant