Introduction to the Consultant
Dr. Kevin Ahmaad Jenkins is a prominent advocate for health equity, combining his skills in healthcare communication with a mission to address disparities. As a consultant, speaker, and author, he has reshaped how healthcare organizations communicate with diverse communities.
The Challenge: Bridging the Equity Gap in Healthcare Messaging
A national healthcare provider faced backlash for its uninclusive messaging, which failed to reach diverse patient groups and damaged trust. Dr. Jenkins was hired to revamp their communication strategy to be equitable and resonant with all communities, especially those underserved.
The Strategy: Inclusive, Culturally Competent Communication
Dr. Jenkins’ approach rested on:
- Cultural Competence: Adapt messaging to reflect patients’ diverse backgrounds.
- Community Collaboration: Work with local leaders to create authentic content.
- Transparency: Acknowledge past failures and pledge continuous improvement.
He aimed to make equity a cornerstone of the provider’s brand.
Execution: A New Era of Inclusive Messaging
Dr. Jenkins put his plan into action by:
- Launching a “Health for All” campaign with multilingual materials and culturally relevant visuals.
- Hosting community listening sessions to gather input and refine messaging.
- Starting an equity-focused blog series, highlighting stories of healthcare access and progress.
These efforts rebuilt trust and inclusivity.
Results: Trust Restored, Communities Engaged
The impact was significant:
- Patient Trust: Trust among diverse groups increased by 30% in a year.
- Engagement: Social media interactions from underrepresented communities rose by 50%.
- Industry Recognition: The provider earned awards for its equity commitment.
Dr. Jenkins turned a challenge into a leadership moment.
Key Takeaways for Healthcare Marketers
- Ensure messaging reflects cultural diversity for broader reach.
- Collaborate with communities for authentic, credible content.
- Be open about equity efforts to strengthen trust.
Dr. Jenkins’ approach shows that equity in communication can set a brand apart.
