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  • Posted on February 18, 2025February 19, 2025

“I’ll be back at work on Monday”, says a Cancer Patient

The story centers on two individuals navigating the dual realities of undergoing cancer treatment and maintaining their professional responsibilities. This video offers […]

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  • Posted on February 11, 2025February 17, 2025

Hospital Ad by McGrath and Sachin Tendulkar?

Big Idea Ladder: Finding the relevant Story The ad cleverly uses humor and the friendly rivalry between Sachin and McGrath to address […]

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novartis breast cancer screening
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  • Posted on February 11, 2025February 17, 2025

Your Attention Please

Are you aware of the most viral ad of the year that aired during the Super Bowl in 2025? Watch it first. […]

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  • Posted on September 19, 2024February 17, 2025

#YESMAMM

The Carilion Clinic’s #YESMAMM campaign was a creative, impactful initiative aimed at raising breast cancer awareness and encouraging women to prioritize mammograms. […]

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  • Posted on June 20, 2024February 17, 2025

Healthy Food: Rebranding to Acquisition

The encouraging story of RS Bar and how to read consumers of the Gen Z A whole new generation runs by No […]

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  • Posted on May 24, 2024February 17, 2025

Tylenol: Creative Billboard

We all know Tylenol is the first go-to medicine for every household. Consumer Insight: Tylenol can cure any headache

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  • Posted on May 24, 2024February 17, 2025

Pimples? Creative ad by Ponds

Pond’s highlighted the need for anti-bacterial facial cleansing solution through this creative billboard placement. Consumer Insight: Young girls may avoid social meetups […]

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Minimally Invasive Surgery Creative Ad
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  • Posted on May 24, 2024February 17, 2025

Creative Ad: Minimally Invasive Surgery

MICS is one of the latest innovations in surgical expertise. Here is a beautiful creative advertisement by Mount Sinai Hospital. Consumer Insight: […]

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  • Posted on May 16, 2024February 17, 2025

How flexible are you?

Your flexibility depends heavily on the condition of your spine. This advertisement from UC Health is a gem in promoting spine rehabilitation. […]

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  • Posted on May 16, 2024February 17, 2025

Stroke Emergency Advertising

The best ways to prevent stroke are to do the following: Symptoms of Stroke

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