Shahriar Mohammed Osman Nawed
Business Strategy & Brand Development Specialist
Seasoned transformational leadership professional with 20+ years of experience in brand communication, business development, and administrative support.
Professional Summary
Seasoned transformational leadership professional with 20+ years of experience in brand communication, business development, and administrative support. Proven track record of brand building, managing administrative tasks, supporting business development, marketing initiatives, and handling day-to-day accounting activities. Adept at monitoring communication team, handling confidential information, and delivering reliable results. Strong written and oral communication skills, with proficiency in Microsoft Office and a positive attitude towards teamwork.
Key Achievements
- Created the first Bangladeshi fanpage to reach 5,00,000 fans landmark in 2007.
- Merit of Honor 2009: MAAW (Marketing Agencies Association Worldwide).
- Young Marketer of the Year 2013 (Brand marketers strategy competition).
- Runner Up of Sharpener: 2011 (Inter advertising agency creative strategy competition).
- Innovation Category Runner Up: Automobility LA 2019 Hackathon.
- Managed a brand building team that increased footfall by 3x in 2.5 years.
- Achieved 2.5x revenue growth with local FMCG.
Core Competencies
- Successful ROI-driven brand strategy planning across multiple industries.
- Strong media buying negotiation skills and managing a pipeline of brand building tasks.
- Experience with day-to-day accounting activities, including data entry, invoice processing, and financial record keeping.
- Proficient in both B2B and B2C customer engagement.
- In-depth analytical capability with consumer insight-driven data.
Professional Experience
United Hospital Limited
AGM, Communication & Business Development (March 2023 – Present)
- Driving brand communication through strategic outreach to internal/external stakeholders.
- Led digital marketing campaigns (SEO, Google Ads, Meta tools) resulting in 6.65x online engagement growth.
- Increased OPD footfall by 3x through preventive health awareness initiatives.
- Managed budget tracking, advertising invoices, and marketing bill tracking.
- Led internal employee engagement initiatives and strategic partnerships.
TCL Optoelectronics Limited
DGM Marketing (Outdoor Media Plan) (April 2018 – September 2019)
- Increased outdoor media revenue by 6x through innovative B2B lead development strategies.
- Reduced marketing costs by 6% via team-building-driven efficiency improvements.
Consulus Bangladesh
Senior Consultant (April 2016 – April 2018)
- Led nationwide rebranding for SBAC Bank and Janata Bank.
- Achieved 3x faster land acquisition for clients through innovative internal communication strategies.
- Managed brand budget forecasting and client contact pipelines.
Mousumi Industries Limited
Assistant Manager Marketing (January 2013 – April 2016)
- Launched a soap line that increased sales by 35%.
- Boosted annual order placement by 160% via rural market distributor campaigns.
- Managed marketing budgets, invoicing, and team-building initiatives.
Somewhere In
Head of Marketing (Local Community) (April 2011 – January 2013)
- Grew blogger engagement by 6% through targeted content strategies.
- Introduced content advertising as a new revenue channel.
- Led local community engagement and financial record-keeping.
Agora Rahimafrooz
Brand Marketing Coordinator (February 2010 – April 2011)
- Reactivated 33% of inactive subscribers through the Agora Fresh campaign.
- Launched Bangladesh’s largest superstore and achieved its first breakeven.
- Coordinated multi-retail brand marketing and vendor negotiations.
Roop Brand Communication
Brand Strategy (October 2006 – June 2009)
- Led rebranding projects for Labaid Pharma and 5+ clients.
- Executed 50+ successful marketing campaigns.
- Managed financial records and activation strategies.
ADCOMM Ltd
Strategic Planning (Creative Strategy) (January 2009 – May 2009)
- Developed brand extension plan for Pepsodent tooth powder.
- Led creative strategy and brand awareness analysis.
Madonna Advertising Ltd.
Copywriter (January 2004 – October 2006)
- Crafted copy for 50+ advertising campaigns.
- Assisted in campaign budget tracking and creative execution.
Education
- North South University: BBA, Marketing and Business Policy & Strategy (2004-2011)
- Notre Dame College: HSC, Commerce (2001-2003)
- St. Gregory’s High School: SSC, Commerce (1998-2001)
Skills
- Proficiency in Microsoft Office/Outlook
- Strong written and oral communication skills
- Ability to pursue tactical and strategic goals in a team setting