Healthcare Brand Strategy & Communication Services
Transform your healthcare brand with expert communication strategies that build trust, engage patients, and drive measurable business growth.
01
Brand Strategy & Positioning
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Hospital/Clinic Brand ArchitectureClarify master brand, sub-brand hierarchy
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Doctor & Department BrandingPersona-based storytelling for specialists
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Service Launch BrandingEnd-to-end positioning & launch plans
02
Marketing & Campaign Planning
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Quarterly Campaign StrategyAlign goals with seasonal health trends
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Health Day ActivationsWHO calendar with local relevance
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CSR CampaignsHealth awareness & public collaboration
03
Digital Marketing Strategy
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Performance MarketingSEO, Meta Ads, Google Search & Display
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Doctor & Service Lead FunnelsFull-funnel awareness to conversion
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Content Calendar & Execution360° platform integration strategy
04
Patient Engagement Strategy
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Digital Feedback LoopReviews, CAHPS, NPS scoring systems
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WhatsApp & SMS AutomationReminders, educational nudges, loyalty
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Patient Experience DesignWayfinding, zone branding, signage
05
Creative Production & Supervision
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Campaign Art DirectionMoodboard to agency brief & execution
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Audio-Visual ProductionScripts, shoots, edits, compliance review
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Creative AssetsHospital façade, banners, vehicle wraps
06
Internal Communication & Culture
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Brand Alignment for StaffVisual brand book and SOP roll-out
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Internal Newsletter DesignKeep departments aligned and appreciated
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Training ModulesDoctor & nurse focused brand training
07
Media Planning & Buying
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Budget Strategy by ChannelEfficiency-based allocation optimization
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Vendor EvaluationMedia planning with accountability
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Reporting DashboardROI-driven planning with CPC/CPL matrix
08
PR & Stakeholder Communications
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Doctor Reputation ManagementCrisis handling, press visibility, awards
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Institutional PR StrategyStory mining & press coordination
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Government & NGO LiaisonHealth days, policy alignment, tie-ups
09
Accreditation & Sustainability Communication
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JCI & NABH CommunicationPCC, patient rights, feedback, safety
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Green Hospital IndexGHI-based visual nudges & education
10
Healthtech Communication
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Product StorytellingExplainer videos, pitch decks, onboarding
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Doctor App Usage StrategyWhatsApp onboarding, UI tutorials
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Innovation Event BrandingHackathons & med-tech startup support
Proven Healthcare Communication Expertise
Two decades of specialized experience helping healthcare organizations build trust, engage patients, and achieve measurable growth.
500+
Campaigns Executed
3x
OPD Growth Generated
Ready to Transform Your Healthcare Brand?
Don’t let your healthcare brand get lost in the noise. Partner with SMO Nawed to create communication strategies that build trust, drive patient engagement, and deliver measurable results for your organization.