Introduction to the Consultant
Ahava Leibtag, a renowned content strategist and founder of Aha Media Group, specializes in making healthcare content clear, accessible, and impactful. With a track record of working with top-tier organizations like Cleveland Clinic, Leibtag excels at turning complex medical information into patient-friendly resources.
The Challenge: Cutting Through the Noise
Cleveland Clinic, a global leader in healthcare, had a digital presence overwhelmed by dense medical jargon and disorganized content. Patients found it hard to navigate, leading to low engagement and missed opportunities to educate and connect. Leibtag was tasked with transforming this into a user-friendly, educational platform.
The Strategy: Clarity, Compassion, and Compliance
Leibtag’s approach focused on three core principles:
- Patient-Centric Language: Simplify terminology to make it relatable and understandable.
- Structured Content: Organize information into intuitive formats like FAQs and guides.
- Regulatory Adherence: Maintain compliance with healthcare standards while keeping content engaging.
Her goal was to prioritize patient needs without compromising accuracy.
Execution: A Digital Overhaul
Leibtag and her team at Aha Media Group executed a meticulous revamp:
- Conducted a content audit to eliminate redundancy and enhance clarity across thousands of pages.
- Redesigned the user experience (UX) with a layout that guided patients seamlessly to key resources.
- Integrated multimedia—videos, infographics, and patient stories—to make content more dynamic and relatable.
Every step aimed to create an intuitive, educational experience.
Results: Engagement and Education Soar
The transformation yielded impressive outcomes:
- Website Traffic: Increased by 35% in organic visits within six months.
- Time on Site: Users spent 20% more time exploring health topics.
- Patient Satisfaction: Surveys reported a 15% rise in satisfaction with content quality.
Leibtag’s work made Cleveland Clinic’s digital platform a trusted patient resource.
Key Takeaways for Healthcare Marketers
- Simplify complex information to boost understanding and trust.
- Prioritize user-friendly design to keep visitors engaged.
- Balance regulatory requirements with creative, compelling content.
Leibtag’s success underscores the power of patient-focused content as a marketing tool.
