Wendy White’s Community-Focused Launch for a Regional Hospital Brand: Building Trust Through Local Ties
Introduction to the ConsultantWendy White, founder of Wendy White Marketing, is a healthcare marketing expert
Sarah D. Matthews’ Hospital System Brand Refresh: Improving Recognition and Trust
Introduction to the ConsultantSarah D. Matthews, President of Health Communications Consultants, Inc., is an expert
Lee Aase’s Social Media Strategy for Mayo Clinic: Boosting Engagement and Trust
Introduction to the ConsultantLee Aase, a trailblazing social media strategist, is best known for putting
Ahava Leibtag’s Digital Content Revamp for Cleveland Clinic: Enhancing Patient Education
Introduction to the ConsultantAhava Leibtag, a renowned content strategist and founder of Aha Media Group,
Rebranding Fairview Health Services: Chris Bevolo’s Strategy for Improving Patient Trust
Chris Bevolo, a healthcare branding expert and author, took on the challenge of rebranding Fairview
Tim Hawkey’s ‘Sick Beats’: An Award-Winning Campaign for Cystic Fibrosis Awareness
When Tim Hawkey, Chief Creative Officer at Area 23, launched “Sick Beats” for cystic fibrosis
How Kate Cronin’s ‘Science Will Win’ Campaign Boosted Pfizer’s Brand Trust During COVID-19
In the chaos of the COVID-19 pandemic, Pfizer faced a dual challenge: develop a vaccine
“I’ll be back at work on Monday”, says a Cancer Patient
The story centers on two individuals navigating the dual realities of undergoing cancer treatment and
Hospital Ad by McGrath and Sachin Tendulkar?
Big Idea Ladder: Finding the relevant Story The ad cleverly uses humor and the friendly
Your Attention Please
Are you aware of the most viral ad of the year that aired during the