“I’ll be back at work on Monday”, says a Cancer Patient
The story centers on two individuals navigating the dual realities of undergoing cancer treatment and maintaining their professional responsibilities. This video offers […]
Blog Archive
Hospital Ad by McGrath and Sachin Tendulkar?
Big Idea Ladder: Finding the relevant Story The ad cleverly uses humor and the friendly rivalry between Sachin and McGrath to address […]
Your Attention Please
Are you aware of the most viral ad of the year that aired during the Super Bowl in 2025? Watch it first. […]
#YESMAMM
The Carilion Clinic’s #YESMAMM campaign was a creative, impactful initiative aimed at raising breast cancer awareness and encouraging women to prioritize mammograms. […]
Healthy Food: Rebranding to Acquisition
The encouraging story of RS Bar and how to read consumers of the Gen Z A whole new generation runs by No […]
Tylenol: Creative Billboard
We all know Tylenol is the first go-to medicine for every household. Consumer Insight: Tylenol can cure any headache
Pimples? Creative ad by Ponds
Pond’s highlighted the need for anti-bacterial facial cleansing solution through this creative billboard placement. Consumer Insight: Young girls may avoid social meetups […]
Creative Ad: Minimally Invasive Surgery
MICS is one of the latest innovations in surgical expertise. Here is a beautiful creative advertisement by Mount Sinai Hospital. Consumer Insight: […]
How flexible are you?
Your flexibility depends heavily on the condition of your spine. This advertisement from UC Health is a gem in promoting spine rehabilitation. […]
Stroke Emergency Advertising
The best ways to prevent stroke are to do the following: Symptoms of Stroke